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Press Release vs. News Release What’s the difference?



Press Release vs. News Release What’s the difference?


A press release, news release, media release, press statement, audio release or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something supposedly newsworthy.

Digital marketers seek to replace the term “press release” with “news release” because online press release distribution encompasses all kinds of “new media” – a new term in and of itself.

 Some claim the term “news release” reflects the changing trends in media – using newer marketing methods, which include the Internet and digital platforms, while “press release” conveys an older, more dated term, used to refer the practice of sending or releasing news to the press.

 Regardless of your company size or budget, you can reach the target audience you desire to reach with new media options. You can control how your news is distributed. There are many more options available than say ten years ago. The era of online communication puts an end to the old tradition where the editors and publishers controlled the destiny of your content.


 But here’s the thing: one of the most effective ways to get the attention of traditional media is through the strategic use of new media. Blogs, Twitter, and even LinkedIn are known as effective marketing and business development tools for building a more notable public profile, but they’re also extremely handy ways to establish your expertise with editors, reporters and news producers. And they come with the attractive feature of being virtually free of charge.

 Methods of sharing your news can change depending on its share-ability, download-ability, emotional appeal, and speed. With online news release options editors will continue to seek relevancy but you have various options on how to present it. Headlines, content and accurate data still apply.

 “New media” isn’t really that different from “traditional media” — they’re both platforms through which knowledge is distributed and around which people gather for information. The key differences are that (a) new media are based on conversations and relationships, and (b) anyone, including you, can use them to establish authority and trustworthiness without the massive organizational support required by networks or newspapers. You don’t need to choose between new media and traditional media; you can use one to help cross over multiple media platforms.


Christian News Service